Birdman and Slim founded Cash Money in their native New Orleans to serve as a home for hip-hop. After initially following the “hustler” footsteps of their father, Slim says, they decided to try making a living in music. Early recruits included producer Mannie Fresh and rapper Pimp Daddy, but their best investment was an 11-year-old wordsmith who called himself Shrimp Daddy—later, Lil Wayne. Drake and Nicki Minaj followed, propelling Cash Money into the 21st century. Forbes' Zack O'Malley Greenburg dives into the label's past. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.